Approved Marketing Plans for New Products and Services PDF
By:Ken K. Wong
Published on 2010-11 by iUniverse
This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong's vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services Dr. Ken Wong's latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan. Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook. Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India
This Book was ranked at 19 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Approved Marketing Plans for New Products and Services's Books is 2EvoVyhY1E4C, Book which was written byKen K. Wonghave ETAG "ZZKrjjDkRS8"
Book which was published by iUniverse since 2010-11 have ISBNs, ISBN 13 Code is 9781450262484 and ISBN 10 Code is 1450262481
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "188 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
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