Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector PDF
By:Panwar, Upendra Singh
Published on 2016-04-11 by IGI Global
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Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
This Book was ranked at 11 by Google Books for keyword Restaurant Industry.
Book ID of Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector's Books is URL4CwAAQBAJ, Book which was written byPanwar, Upendra Singhhave ETAG "k2UsvlB5zDY"
Book which was published by IGI Global since 2016-04-11 have ISBNs, ISBN 13 Code is 9781522501442 and ISBN 10 Code is 1522501444
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Book which have "492 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector PDF
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