Mastering the World of Marketing PDF
By:Eric Taylor,David Riklan
Published on 2011-05-04 by John Wiley & Sons
The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages
This Book was ranked at 37 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Mastering the World of Marketing's Books is OPRFi2YANXEC, Book which was written byEric Taylor,David Riklanhave ETAG "uBq0ztL7XR8"
Book which was published by John Wiley & Sons since 2011-05-04 have ISBNs, ISBN 13 Code is 9781118061749 and ISBN 10 Code is 1118061748
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
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