Lost and Founder PDF
By:Rand Fishkin
Published on 2018-04-24 by Penguin
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley |wisdom| leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
This Book was ranked at 3 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Lost and Founder's Books is MMouDwAAQBAJ, Book which was written byRand Fishkinhave ETAG "iMJ0fj+5WNA"
Book which was published by Penguin since 2018-04-24 have ISBNs, ISBN 13 Code is 9780735213340 and ISBN 10 Code is 0735213348
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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