Planet Google PDF
By:Randall Stross
Published on 2008-09-23 by Free Press
Based on unprecedented access he received to the highly secretive |Googleplex,| acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us? As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion. Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative -- and highly disruptive -- concept known as |cloud computing.| According to this plan, users will increasingly store all of their data on Google's massive servers -- a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks. The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data.
This Book was ranked at 31 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Planet Google's Books is HuulvgEACAAJ, Book which was written byRandall Strosshave ETAG "iu3qrJygYDU"
Book which was published by Free Press since 2008-09-23 have ISBNs, ISBN 13 Code is 9781416546917 and ISBN 10 Code is 141654691X
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
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