The Direct Mail Solution PDF
By:Craig Simpson,Dan S. Kennedy
Published on 2014-01-20 by Entrepreneur Press
Reported in 2013 as the marketing channel that |delivers the best ROI for customer acquisition and retention| by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.
This Book was ranked at 5 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of The Direct Mail Solution's Books is nhccAwAAQBAJ, Book which was written byCraig Simpson,Dan S. Kennedyhave ETAG "+LXTrLd723U"
Book which was published by Entrepreneur Press since 2014-01-20 have ISBNs, ISBN 13 Code is 9781613082553 and ISBN 10 Code is 161308255X
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Book which have "260 Pages" is Printed at BOOK under CategoryBusiness and Economics
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