The Marketing Agency Blueprint PDF
By:Paul Roetzer
Published on 2011-11-29 by John Wiley & Sons
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a trulytransformational period. The old guard, rooted in tradition andresistant to change, will fall and new leaders will emerge. Hybridmarketing agencies that are more nimble, tech savvy, andcollaborative will redefine the industry. Digital services will beengrained into the DNA and blended with traditional methods forintegrated campaigns. The depth, versatility, and drive of theirtalent will be the cornerstones of organizations that pursue ahigher purpose. The Marketing Agency Blueprint is apractical and candid guide that presents ten rules for buildingsuch a hybrid agency. The new marketing agency model will create and nurture diverserecurring revenue streams through a mix of services, consulting,training, education, publishing, and software sales. It will useefficiency and productivity, not billable hours, as the essentialdrivers of profitability. Its value and success will be measured byoutcomes, not outputs. Its strength and stability will depend on awillingness to be in a perpetual state of change, and an ability toexecute and adapt faster than competitors. The Marketing AgencyBlueprint demonstrates how to: Generate more qualified leads, win clients with set pricing andservice packages, and secure more long-term retainers Develop highly efficient management systems and more effectiveaccount teams Deliver greater results and value to clients This is the future of the marketing services industry. A futuredefined and led by underdogs and innovators. You have theopportunity to be at the forefront of the transformation.
This Book was ranked at 4 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of The Marketing Agency Blueprint's Books is 0-PbdMLjdX0C, Book which was written byPaul Roetzerhave ETAG "57IXsnXnQMw"
Book which was published by John Wiley & Sons since 2011-11-29 have ISBNs, ISBN 13 Code is 9781118176887 and ISBN 10 Code is 111817688X
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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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