The New Rules of Marketing and PR PDF
By:David Meerman Scott
Published on 2010-01-15 by John Wiley & Sons
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
This Book was ranked at 8 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of The New Rules of Marketing and PR's Books is nV7uIIAoRU0C, Book which was written byDavid Meerman Scotthave ETAG "LRDJGotE410"
Book which was published by John Wiley & Sons since 2010-01-15 have ISBNs, ISBN 13 Code is 9780470606636 and ISBN 10 Code is 0470606630
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
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