Traction PDF
By:Gabriel Weinberg,Justin Mares
Published on 2015-10-06 by Penguin
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. From the Hardcover edition.
This Book was ranked at 8 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Traction's Books is A3_MBgAAQBAJ, Book which was written byGabriel Weinberg,Justin Mareshave ETAG "Y79576I6i98"
Book which was published by Penguin since 2015-10-06 have ISBNs, ISBN 13 Code is 9780698411876 and ISBN 10 Code is 0698411870
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "250 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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