Empathetic Marketing PDF
By:Mark Ingwer
Published on 2012-06-08 by Macmillan
In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the |whys| can companies grow their business and develop loyal customers. In Empathetic Marketing, Dr. Mark Ingwer presents a groundbreaking approach to understanding consumers' core emotional needs. This innovative book provides both the psychological theory underlying consumers' emotional needs, as well as concrete business examples that demonstrate the incredible effectiveness of unleashing the power of deeper needs and emotions for success in the marketplace. Empathetic Marketing shows how brands like NPR, Universal Studios, Nivea, and Google perform in-depth analyses of their customers' emotional reactions and harness the power of deep psychological insights to optimize their marketing and brand strategy. As the founding partner at Insight Consulting Group, a global marketing and strategy consultancy, Mark Ingwer has conducted and analyzed countless in-depth studies of customers, from neurological data to in-field observational studies. Through his extensive experience he has identified six basic emotional needs that every company must consider to fully impact and motivate the customer. Empathetic Marketing provides readers with a deeper understanding of customers' core emotional needs, and a framework for incorporating these concepts into their business to optimize customer engagement and achieve a significant return on this investment. The strategies provided will not only lead to a better immediate connection between the customer and the company, but also to deeper and longer-term satisfaction for both customers and business leaders.
This Book was ranked at 9 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Empathetic Marketing's Books is KOIuOPecUyUC, Book which was written byMark Ingwerhave ETAG "vJsuk/bY2GI"
Book which was published by Macmillan since 2012-06-08 have ISBNs, ISBN 13 Code is 9781137081957 and ISBN 10 Code is 1137081953
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Book which have "252 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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