Pay-per-click Search Engine Marketing Handbook PDF
By:Boris Mordkovich,Eugene Mordkovich
Published on 2005 by Lulu.com
You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.
This Book was ranked at 2 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Pay-per-click Search Engine Marketing Handbook's Books is TomPsv_WziwC, Book which was written byBoris Mordkovich,Eugene Mordkovichhave ETAG "+MEtH5fplqg"
Book which was published by Lulu.com since 2005 have ISBNs, ISBN 13 Code is 9781411628175 and ISBN 10 Code is 1411628179
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "195 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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