The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI PDF
By:Leslie Moeller,Edward Landry
Published on 2009-01-11 by McGraw Hill Professional
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing,| which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.
This Book was ranked at 32 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI's Books is eK1QcKwDNjwC, Book which was written byLeslie Moeller,Edward Landryhave ETAG "D4d5xqwUz6g"
Book which was published by McGraw Hill Professional since 2009-01-11 have ISBNs, ISBN 13 Code is 9780071615068 and ISBN 10 Code is 0071615067
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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
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