Emarketing Excellence PDF
By:Dave Chaffey,P. R. Smith,Paul Russell Smith
Published on 2012-11-08 by Routledge
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.
This Book was ranked at 15 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Emarketing Excellence's Books is uBJb1xsGXqgC, Book which was written byDave Chaffey,P. R. Smith,Paul Russell Smithhave ETAG "BKTdmoJ9f/0"
Book which was published by Routledge since 2012-11-08 have ISBNs, ISBN 13 Code is 9780415533355 and ISBN 10 Code is 041553335X
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Book which have "613 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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