Marketing in the Age of Google, Revised and Updated PDF
By:Vanessa Fox
Published on 2012-05-01 by John Wiley & Sons
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as |Panda| Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
This Book was ranked at 2 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Marketing in the Age of Google, Revised and Updated's Books is GsE-YjT9zswC, Book which was written byVanessa Foxhave ETAG "wrvFh5hiwFc"
Book which was published by John Wiley & Sons since 2012-05-01 have ISBNs, ISBN 13 Code is 9781118231937 and ISBN 10 Code is 1118231937
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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