The Age of Influence PDF
By:Neal Schaffer
Published on 2020-03-17 by HarperCollins Leadership
If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media. Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
This Book was ranked at 3 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of The Age of Influence's Books is 6XGeDwAAQBAJ, Book which was written byNeal Schafferhave ETAG "AUG9JudxI90"
Book which was published by HarperCollins Leadership since 2020-03-17 have ISBNs, ISBN 13 Code is 9781400216376 and ISBN 10 Code is 1400216370
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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