Consumer Democracy PDF
By:Margaret Scammell
Published on 2014-02-10 by Cambridge University Press
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This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to |proper| political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
This Book was ranked at 26 by Google Books for keyword Commercial Policy.
Book ID of Consumer Democracy's Books is q7VEAgAAQBAJ, Book which was written byMargaret Scammellhave ETAG "uolvOSncUhw"
Book which was published by Cambridge University Press since 2014-02-10 have ISBNs, ISBN 13 Code is 9780521836685 and ISBN 10 Code is 0521836689
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Book which have "240 Pages" is Printed at BOOK under CategoryPolitical Science
Book was written in en
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