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The essential characteristic of the future is uncertainty. A basic feature of the economy, and life in general, is that decisions are made under conditions of uncertainty-the future is unknowable. Having reliable guidelines or indicators that provide discipline and signposts to the future is required for the process of successful investing. Conditions are constantly changing, and there are no rewards for replaying the same old game over and over. To answer for this demand, continued from the previous studies (Choi, 1996; Choi et al., 1997a; Choi et al., 1997b; Choi et al., 1999), this study developed the restaurant industry business cycle models and examined financial practices of the high and low performing firms over the industry cycles. The U.S. restaurant industry demonstrated three cycles (peak to peak or trough to trough) for the period of 1970 through 1998. The restaurant industry peaked in 1973, 1979, and 1989. The industry troughed in 1970, 1974, 1980, and 1991. The mean duration of the restaurant industry cycles is 8 years (SD: 2) calculated by peak to peak and 6.5 years (SD: 2.08) calculated by trough to trough. Expansion takes an average of 6 years in the restaurant industry but declines sharply after it reaches the peak taking average 1.33 years.

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