The Routledge Companion to International Hospitality Management PDF
By:Marco A. Gardini,Michael C. Ottenbacher,Markus Schuckert
Published on 2020-11-09 by Routledge
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The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.
This Book was ranked at 27 by Google Books for keyword Restaurant Industry.
Book ID of The Routledge Companion to International Hospitality Management's Books is czgDEAAAQBAJ, Book which was written byMarco A. Gardini,Michael C. Ottenbacher,Markus Schuckerthave ETAG "fwY37URfwzc"
Book which was published by Routledge since 2020-11-09 have ISBNs, ISBN 13 Code is 9780429762178 and ISBN 10 Code is 0429762178
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Book which have "432 Pages" is Printed at BOOK under CategoryBusiness and Economics
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