Download The Next Frontier of Restaurant Management Book

The Next Frontier of Restaurant Management PDF
By:Alex M. Susskind,Mark Maynard
Published on 2019-06-15 by Cornell University Press

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The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.

This Book was ranked at 20 by Google Books for keyword Restaurant Industry.

Book ID of The Next Frontier of Restaurant Management's Books is 4vKPDwAAQBAJ, Book which was written byAlex M. Susskind,Mark Maynardhave ETAG "D+qBIvBwtdM"

Book which was published by Cornell University Press since 2019-06-15 have ISBNs, ISBN 13 Code is 9781501736520 and ISBN 10 Code is 1501736523

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Book which have "258 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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