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Behavioral Intentions in the Full Service Restaurant Industry PDF
By:Dean Anthony Koutroumanis,Nova Southeastern University. H. Wayne Huizenga School of Business and Entrepreneurship
Published on 2005 by

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Book which was published by since 2005 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "276 Pages" is Printed at BOOK under CategoryConsumer behavior

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By:Venkatesh Shankar,Marketing Science Institute,Marketing Science Institute. MSI
Published on 2011 by

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Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities. By defining shopper marketing to encompass all marketing activities that influence a shopper along, and beyond, the path-to-purchase, Shankar provides a unified framework for manufacturer and retailer collaboration. He encourages a win-win perspective in which manufacturers and retailers align their marketing activities to meet shopper needs and build better relationships with customers.

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Book which was published by since 2011 have ISBNs, ISBN 13 Code is 9780982387733 and ISBN 10 Code is 0982387733

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