Search Engine Marketing PDF
By:Andreas Ramos,Stephanie Cota
Published on 2008-09-14 by McGraw Hill Professional
Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords
This Book was ranked at 34 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Search Engine Marketing's Books is yyCxahp5xlkC, Book which was written byAndreas Ramos,Stephanie Cotahave ETAG "NmgEgLwBF3w"
Book which was published by McGraw Hill Professional since 2008-09-14 have ISBNs, ISBN 13 Code is 9780071597340 and ISBN 10 Code is 0071597344
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
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