Social Media Marketing PDF
By:Dave Evans
Published on 2012-03-13 by Sybex
Updated with 100 pages of new content, this edition is betterthan ever In the newest edition of his top-selling book, social mediaexpert Dave Evans bypasses theory to provide you with practical,hands-on advice on developing, implementing, and measuring socialmedia marketing campaigns. In what can be an overwhelming topic, hedemystifies the jargon, dispels the myths, and helps you develop aneffective, day-by-day plan. Revised and updated with more than 100 pages of new material onall the latest developments, Evans includes new and updatedcoverage on Facebook, Twitter, and Google+; the latest on listeningand analytics platforms; how to incorporate mobile andlocation-based services like Foursquare and Gowalla into your plan;and more. Helps marketers, advertisers, and small business owners quicklydevelop effective, practical approaches to social media marketingcampaigns Highlights the latest you should know about Facebook, Twitter,and Google+; as well as mobile- and location-based services such asFoursquare and Gowalla Shows you how to track and measure results and integrate thatinformation into your overall marketing plan Features case studies, step-by-step instructions, and hands-ontutorials If you've been seeking ways to break down social media marketinginto tasks you can handle and campaigns that deliver, this is thebook you need.
This Book was ranked at 4 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Social Media Marketing's Books is Fs0SwAEACAAJ, Book which was written byDave Evanshave ETAG "N4uKLSgvnbE"
Book which was published by Sybex since 2012-03-13 have ISBNs, ISBN 13 Code is 9781118194492 and ISBN 10 Code is 1118194497
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Book which have "432 Pages" is Printed at BOOK under CategoryComputers
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