Beyond |e| PDF
By:Stephen G. Diorio
Published on 2002 by McGraw Hill Professional
The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond |e| is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the Web—to get more marketing power for less money. Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can: * Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars; * Develop an action plan to take action today and create competitive advantage tomorrow; * Anticipate the dramatic changes technology will bring to traditional marketing operations, marketing channels and customers in the coming decade. The winning strategies in Beyond |e| are based on original best practices research and interviews with thousands of customers and sales and leading marketers, and technology trend analysis from the META Group—the leading IT advisory firm.
This Book was ranked at 23 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Beyond |e|'s Books is 8DHknYQ_BeAC, Book which was written byStephen G. Dioriohave ETAG "VRou/UwYbBU"
Book which was published by McGraw Hill Professional since 2002 have ISBNs, ISBN 13 Code is 9780071376495 and ISBN 10 Code is 0071376496
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Book which have "323 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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