Shopper Marketing PDF
By:Venkatesh Shankar,Marketing Science Institute,Marketing Science Institute. MSI
Published on 2011 by
Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities. By defining shopper marketing to encompass all marketing activities that influence a shopper along, and beyond, the path-to-purchase, Shankar provides a unified framework for manufacturer and retailer collaboration. He encourages a win-win perspective in which manufacturers and retailers align their marketing activities to meet shopper needs and build better relationships with customers.
This Book was ranked at 35 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Shopper Marketing's Books is lt4btwAACAAJ, Book which was written byVenkatesh Shankar,Marketing Science Institute,Marketing Science Institute. MSIhave ETAG "i86AlzKtFiY"
Book which was published by since 2011 have ISBNs, ISBN 13 Code is 9780982387733 and ISBN 10 Code is 0982387733
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