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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries PDF
By:Martin Austin
Published on 2016-05-06 by Routledge

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Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative therapies to counteract their impending portfolio weaknesses in the mid to longer term. The first part of the book provides an engaging and convincing perspective on the context in which the industry currently finds itself; the second part is a pragmatic guide to commercialising your intellectual property; including how to recognise and value what you have as well as the new ways of working that you will need to adopt when negotiating, collaborating and contracting in partnership and alliance with others. Commentators have described in great detail the cocktail of commercial, clinical and social issues that threaten to overwhelm the pharmaceutical industry; Martin Austin's book offers a very distinctive perspective on these issues and their solution.

This Book was ranked at 8 by Google Books for keyword Biotechnology Industry.

Book ID of Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries's Books is rjcfDAAAQBAJ, Book which was written byMartin Austinhave ETAG "9KcVQIvrGbU"

Book which was published by Routledge since 2016-05-06 have ISBNs, ISBN 13 Code is 9781317105312 and ISBN 10 Code is 1317105311

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Book which have "192 Pages" is Printed at BOOK under CategoryBusiness and Economics

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