Crack the Customer Mind Code PDF
By:Gary Hennerberg
Published on 2016-01-26 by Morgan James Publishing
Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2. Stimulate emotion through fear, uncertainty, and doubt. 3. Calm the mind with your solution to enable clearer thinking. 4. Properly position, or reposition, your product or organization to initiate new short-term memory. 5. Use storytelling to deepen the new memory and convert it to long-term memory. 6. Logically interpret your sales presentation offer and create a compelling conclusion. 7. Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action. Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!
This Book was ranked at 13 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Crack the Customer Mind Code's Books is U_UwCwAAQBAJ, Book which was written byGary Hennerberghave ETAG "yubT/fQcwG4"
Book which was published by Morgan James Publishing since 2016-01-26 have ISBNs, ISBN 13 Code is 9781630476991 and ISBN 10 Code is 1630476994
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Book which have "238 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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