Scammed PDF
By:Christopher Elliott
Published on 2011-12-01 by John Wiley & Sons
A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers—but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan. Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers. Exposes the various ways companies have led their war against information—from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play Christopher Elliott is one of the nation's foremost consumer advocates Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare.
This Book was ranked at 39 by Google Books for keyword Marketing Sales Search Engine Optimization Business Money.
Book ID of Scammed's Books is e7KDnJu6rGUC, Book which was written byChristopher Elliotthave ETAG "B53knYoiQM0"
Book which was published by John Wiley & Sons since 2011-12-01 have ISBNs, ISBN 13 Code is 9781118180150 and ISBN 10 Code is 1118180151
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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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